Steph Hornstra

Steph Hornstra is a seasoned professional in creative strategy and digital analytics with significant experience in the music and advertising industries. Currently serving as a Senior Creative Strategist at SoundCloud since November 2022, Steph previously held roles at Universal Music Group as Manager and Senior Analyst in Artist Insights and Strategy from October 2018 to November 2022. Additionally, experience includes a Digital Strategist position at Laundry Service and positions at TBWA\Chiat\Day, including Digital Strategist, Digital Analyst, and Jr. Research Analyst. Initial experience in digital analytics was gained at RPA as a Digital Analytics Intern. Steph holds a Bachelor of Science in Business Administration - Marketing from the University of Missouri-Columbia and studied International Business at Maastricht University.