Sounds True was founded in 1985 by Tami Simon with a clear mission: to disseminate spiritual wisdom. Since starting out as a project with one woman and her tape recorder, we have grown into a multimedia publishing company with more than 80 employees, a library of more than 600 titles featuring some of the leading teachers and visionaries of our time, and an ever-expanding family of customers from across the world. In more than two decades of growth, change, and evolution, Sounds True has maintained its focus on its overriding purpose, as summed up in our Vision Statement:

Sounds True exists to inspire, support, and serve personal transformation and spiritual awakening.

Sounds True is an independent multimedia publishing company that embraces the world's major spiritual traditions, as well as the arts and humanities, embodied by the leading authors, teachers, and visionary artists of our time. Our approach to publishing is not dependent on a single format or technology—rather, we strive with every title to preserve the essential "living wisdom"​ of the author, artist, or spiritual teacher. It is our goal to create products that not only provide information to a reader or listener, but that also embody the essential quality of a wisdom transmission between a teacher and a student.

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