Mark Hendrix

Business Acquisition Manager at Source Digital

Mark Hendrix has had a successful career in the digital marketing industry. In 2007, they began their career as a CB Exclusive Marketing Director for Clickbooth.com, a division of Integraclick, Inc. In this role, they were responsible for sourcing, negotiating, and closing exclusive multi-year, 7-figure advertising contracts with Fortune 500 Advertisers on a pay-per-performance CPA/CPC/CPI basis. During their time at Clickbooth, the company quickly grew from less than 30 employees to over 100, reaching annual revenues of $100M. In 2014, they joined Revcontent as Director of Business Development, where they led the development of strategic Publisher partnerships, negotiating exclusive multi-year, 7- to 8-figure advertising contracts on a CPC & CPM basis for the new content recommendation platform and entity spun off from Clickbooth/Integraclick. During their time at Revcontent, the company quickly grew from less than 15 employees to over 80, reaching annual revenues of over $100M. In 2018, they joined Powr as VP of Strategic Partnerships. Most recently, in 2020, they began working as a Business Acquisition Manager for Source Digital, where they are responsible for Source's Shoppable Video technology, which allows Publishers & Marketers to create new, fully indexable in-video inventory that activates hyper-relevant advertising and audience engagement with any specific moment within their video content.

Mark Hendrix attended Indiana University - Kelley School of Business from 1997 to 2001, earning a B.S. in Business with a focus in Marketing. In 2000, they also attended City University of Hong Kong, where they studied International Marketing & Economics.

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Timeline

  • Business Acquisition Manager

    January, 2020 - present