Beth Hyland is an experienced professional who currently serves as a Senior Go To Market Manager at Source, where they prioritize and manage the portfolio of research offerings to aid professional services firms in achieving strategic goals. Previously, Beth held roles at Kantar, including Strategic Insight Consultant and Client Consultant, where they supported FMCG businesses in developing strategic objectives and optimizing marketing efforts through data-driven insights. Beth also worked as a Research Consultant at Strive Insight, leveraging qualitative and quantitative research to uncover opportunities for global businesses. They hold a 2:1 degree in Biological Sciences from Durham University, obtained in 2016.
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