Create emotional value. 
Build brands that matter. 
Drive growth that lasts.

The Empathy Framework™ uncovers the emotional drivers behind customer behaviour, giving brands actionable insights that fuel positioning, storytelling, and long-term loyalty.

While most data shows what customers do, we reveal why they do it. This clarity helps brands build emotional connections that drive growth—emotionally connected customers deliver 306% higher Lifetime Value (LTV) and are 2x more likely to recommend and repurchase.

In a market where 75% of buying decisions are emotionally driven, The Empathy Framework™ gives brands the competitive edge to stand out, resonate, and foster lasting loyalty.

What We Deliver:
Strategic Insights: Meet emotional needs competitors miss and stand out by deeply understanding your audience.
Emotional Jobs To Be Done: Know what people are feeling, why they’re feeling it and how it impacts behaviour.
Resonant Storytelling: Create campaigns that speak to customers’ true emotional needs in the moments most aligned with them feeling them.
Loyalty & LTV: Build emotional connections by creating and communicating the value that your customers are needing and wanting.

The Empathy Framework™ is a science-backed methodology that unlocks a logic to emotion to make the achievement of your goals and those of your customers feel like pushing on an open door. 

Ready to create real value?

The Empathy Framework™
Feel what they need, know what they want.

Source Nine was founded in 2022 by Rob Harrison-Plastow and insights industry veteran Vincent Nolan (2CV) from a recognition that while the marketing world is flooded with data, it often overlooks what truly drives customer decisions - emotion.

Want to find out more?
💬 DM me
🌐 Visit www.sourcenine.co.uk
📼 Check out our YouTube: https://www.youtube.com/channel/UCZG8XYCPPyCu4SNsaZohl6A

Source Nine Insights

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