Katia Herrera

Katia Herrera is a seasoned marketing professional with extensive experience in e-commerce and digital advertising, currently serving as the Director of Ecommerce and Performance Marketing at Sourcebooks since November 2017. Over the years, Katia has progressed through various roles at Sourcebooks, including Senior Manager and Paid Social Media Manager, driving strategies and executing campaigns to enhance revenue and customer engagement. Prior experience includes positions at PowerPost and Social Media Beast, where responsibilities encompassed managing client marketing campaigns and digital advertising initiatives. Katia also held roles at AgencySparks and gained foundational skills at Auto Zone and various internships while pursuing a Bachelor of Business Administration in Marketing from the University of Georgia.