Renata Sweeney

Renata Sweeney is a seasoned digital and brand marketer with a focus on audience development currently serving as the Director of Online Marketing at Sourcebooks. With a career spanning various roles in publishing and tech, Renata has expertise in email and social growth, influencer marketing, and content strategy. Having previously held positions such as Marketing Director at ByteDance and Digital Marketing Manager at Tor/Forge Books, Renata is passionate about mentorship, diversity, equity, and inclusion, and adept at translating data into actionable strategies. Renata earned a Bachelor of Arts from George Fox University and attended the Summer Publishing Institute at New York University.