Georg Loewen

Senior Director Digital Marketing at SourceCode Communications

Georg Loewen is an accomplished digital marketing professional with extensive experience in integrated marketing communications and brand growth. Currently serving as Senior Director of Digital Marketing at SourceCode Communications since November 2024, Georg emphasizes the synergy between earned and digital marketing. Previously, Georg held various roles at Hotwire from February 2019 to November 2024, including Senior Digital Marketing Manager, where key achievements included leading award-winning campaigns for major clients and enhancing the agency's service offerings. Georg also contributed significantly as Head of Marketing for the DACH region at both Hotwire and Selligent Marketing Cloud, focusing on demand generation and strategic campaign management. Georg's early career included roles in press relations and public relations, supported by a Bachelor of Arts in Online Journalism from DEKRA Hochschule Berlin.

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