Travis Bautz

Travis Bautz is the current Director of Marketing & Chief Marketing Officer at Sourcewell. Prior to this, they were the Vice President of Marketing at Tastefully Simple from August 2010 to January 2017. At Tastefully Simple, they led marketing for a $100 million consumer-direct packaged food company and was in charge of new product development, branding, communications, and creative through a team of 41 reports. Travis grew online revenue 3X through a new website, SEO, advertising, & social media/email campaigns. Additionally, they launched 300+ new products including a high-profit subscription that delivered 12% revenue growth. Travis also improved awareness and marketing ROI through rebranding and an annual planning process. Lastly, they remade the product line with no artificial ingredients.

Before Tastefully Simple, Travis Bautz was the Vice President Of Product Innovation at The Schwan Food Company from May 1997 to July 2010. There, they created a new consumer packaged goods marketing group to lead cross-functional development of new products, brands, and business platforms. Travis built a $250 million innovation portfolio of new-to-world, new-to-company, and extension products. Additionally, they launched new frozen dessert and frozen pizza products that ranged from $20 to $65 million annually. Lastly, they created a $25 million international joint venture with Mexican frozen food leader La Huerta Foods.

Travis Bautz has earned a MBA in Business Administration and Management, General from University of St. Thomas - Opus College of Business as well as a BS in Accounting from Minnesota State University Moorhead.

Travis Bautz reports to Chad Coauette, Executive Director & CEO. They are on a team with Paul Drange - Director of Regional & Statewide Solutions & Chief Regional Solutions Officer, Marcus Miller - General Counsel, Director of Government Relations & Chief Legal Officer, and Susan Nanik - Director of Administration & Chief Administration Officer.