SO'USE
Carsten Kraus is an accomplished entrepreneur and investor, serving as Founder and CEO of CK Holding GmbH since January 2021 and Founder and CEO of CASABLANCA.AI since July 2020, where Carsten enables authentic digital conversations with realistic expressions. Additionally, Carsten is an investor in several innovative companies, including 21done, a coaching app aimed at enhancing essential employee skills, Valent Projects, which tackles online manipulation, and Linkster Influencer Performance Cloud, which recommends influencers based on performance data. Carsten's involvement extends to FYTA, which develops a plant fitness tracker, ISTARI.AI, automating market research with AI, SO'USE, a self-order system for the hospitality industry, and EMHS GmbH, revolutionizing eCommerce logistics with mobile micro-robots. Carsten is also a member of the Forbes Technology Council, collaborating with other exceptional business leaders.
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SO'USE
SO'USE offers a PaaS solution where we partner with restaurants to earn through marketing revenue from the F&B industry. We address 2 groups of customers: restaurateurs and the F&B industry.We distribute our browser-based self-order system to restaurants, through which their guests can order & pay for food & beveragesin-house charging restaurants only a cost-covering fixed fee. Our goal is to align our interests with those of the restaurants and to jointly intensify the use of SO'USE among guests. By gaining traction, we offer a highly attractive media reach at the PoS, targeting F&B brands to run digital marketing campaigns and reach their customer group in the right HORECA venues. We charge for all campaigns via CPM based on impressions.