Lauren Wright is the Director of Digital Sales Enablement at Southwire Company, where they lead the Salesforce transformation by optimizing the CRM platform and driving success through data-driven KPIs. Prior to this role, Lauren held several leadership positions within the company, including Director of Inside Sales for both Utility and Wire & Cable, as well as Manager of Inside Sales across various sectors. Lauren's academic background includes a Master of Business Administration and a Bachelor of Business Administration from the University of West Georgia.