Anna Higgins is an experienced commercial strategist with over 15 years in the VAT and Tax Tech sectors, currently serving as the Director of Commercial Strategy at Sovos. In this role, they focus on optimizing revenue-generating initiatives across EMEA and APAC regions and translating legislative changes into commercial opportunities. Previously, Anna held various leadership positions at Accordance, including Chief Operating Officer and Commercial Director, where they drove growth through cross-functional collaboration and client-focused strategies. They earned a first-class honors degree in Psychology from the University of Sussex.
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