Helton Arsenio is an experienced Product Marketing professional currently serving as a Senior Product Marketing Manager at Sovos, where responsibilities include strengthening market positioning in Brazil and leading global marketing initiatives. Previously, Helton held the role of Manager of Marketing at Mattos Filho, Veiga Filho, Marrey Jr. e Quiroga Advogados, focusing on transforming marketing strategy and driving client development growth. As a Product Marketing Manager at Octadesk, Helton enhanced communication across teams and refined customer profiling. At PwC Brasil, Helton managed CRM, sales campaigns, and industry analysis, holding various roles including Sales & Marketing Manager and Senior Marketing Analyst. Earlier career experiences include Market Intelligence at Grupo Dass and Market Research Analyst at Escopo Retail + Market Specialist. Helton holds an MBA from The University of Manchester and a Bachelor's degree in Social Sciences from Pontifícia Universidade Católica de São Paulo.
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