Bertrand Guignat

Bertrand Guignat is an accomplished marketing professional with extensive experience in leadership roles, currently serving as VP Marketing at SOVRA since January 2024. Previously, Bertrand held several VP Marketing positions within mdf commerce and its subsidiaries, overseeing eCommerce marketing strategies from August 2021 to January 2024. Prior to mdf commerce, Bertrand was Vice-President Marketing at iBwave Solutions Inc. from December 2017 to August 2021 and held the role of Vice President, Marketing at Objectif Lune from February 2010 to December 2017. Bertrand also has a strong background in corporate solutions as Vice-President, Director Quebec at Synovate and as General Manager, Canada at Pramex International, where strategic business plans and client-focused solutions were developed. Bertrand's career began as a Project Manager, focusing on business development and market research across North America.