Jessie Yu serves as the President of EcoInteractive, a subsidiary of SOVRA, since July 2024, after previously holding the position of CEO at EcoInteractive from January 2018 to July 2024. Under leadership, EcoInteractive emerged as the foremost provider of enterprise SaaS solutions for transportation planners and environmental regulators across the nation. Prior experience includes serving as an Operating Executive at Alpine Investors from December 2017 to July 2024, and as Director of Strategy and Business Development at ICE from November 2015 to December 2017. As a founding team member and CFO at Simple Mills from January 2014 to October 2015, significant growth was achieved, including over 1900% annual revenue growth and a tenfold increase in national distribution. Earlier roles include various management positions at McMaster-Carr from June 2011 to December 2013. Educational credentials include an MBA in Entrepreneurship and Strategic Management from The University of Chicago Booth School of Business, and a Bachelor of Arts in Economics and Political Science from Williams College.
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