SPA STRATEGY is a global spa and wellness company specialising in:
•	market research & feasibility
•	concept development
•	design & technical service
•	pre-opening support 
•	business analysis & growth
•	brand development
•	on-going management support.

At SPA STRATEGY, we create wellness spas that realise your vision. Combining innovative concepts with a sustainable, operationally sound model and beautiful design, we ensure that your project delivers on profitability and guest satisfaction.

What makes us different
Our objective is to build value in your brand. We bring together our cross-functional teams comprising experts in the fields of feasibility, design and operations, and work collaboratively through each phase of project development, drawing on our respective skillsets as appropriate. 

SPA STRATEGY clients select the combination of services that best suits their needs – large-scale or small, short-term or long. With no equipment or product line affiliation, we can assure clients of our impartiality. 
All this allows SPA STRATEGY to devise a perfectly tailored wellness programme, with just the right balance of creativity, objectivity and flexibility.
 
Who we are
Founded in 2002 on a quest to find the sweet spot between innovation, luxury and profitability, SPA STRATEGY has since developed into one of the most sought-after international consultancies in its field. 

Nurtured by industry visionaries Richard Dusseau and Elaine Fenard, the company’s success was founded on sound principles: building a deep understanding of client and guest, and always involving ‘the right people’. The core team they assembled works together to this day: a consortium of talent committed to upholding a proud legacy.

Global presence
With over 250 projects spanning 5 continents, SPA STRATEGY has built up an enviable track record: bringing fresh perspective to the global spa and wellness industry and delivering the most innovative and profitable facilities in the world.

Spa Strategy

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Teams

Offices

Spa Strategy

Org chart

Teams

Offices

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