James Davidson is an experienced FMCG operations professional and the co-founder of tails.com, currently serving as Co-Founder & COO. They have held key positions such as Head of Supply Chain Operations at Innocent Drinks and have been actively involved in various advisory roles, including Non Executive Chair at Fussy and Non Executive Director at The Rider Firm and Spacegoods. With a proven track record in team leadership and business performance improvement, James continues to mentor scale-up CEOs and influence innovation in the industry.
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