Michael Forry has extensive experience in commercial leadership and strategic growth across various sectors. At NOW, Michael launched and scaled the service in Ireland, achieving over 190,000 customers and managing full P&L responsibilities. Previous roles include Senior Affiliate Executive at Paddy Power PLC, where Michael negotiated major sponsorships, and Commercial Manager at Oddschecker, optimizing sportsbook relationships. In senior positions at Sky, Michael directed TV, Broadband, and NOW strategies, accountable for significant revenue and customer bases, while leading large teams. Currently, Michael serves as Market Access & Development Director for Europe at SpaceX, leveraging a diverse background that includes leadership roles in digital advertising and partnerships across major brands.
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