Simon Penny is a seasoned professional with extensive experience in service design and leadership across various organizations. Currently serving as Service Designer and Squad Lead at SPARCK since May 2022, Simon has focused on building in-house service design capabilities within the Digital Services Directorate at National Highways. Previously, as Design Research Lead at Citizen Housing, significant contributions were made in transforming business operations through customer-centric design. At Bromford, Simon developed processes and toolkits to foster innovation and creativity. Earlier roles at Shropshire Council included founding the iLab and leading performance analysis in housing services. Simon's career also encompasses experience in account management, IT support, systems development, and design assistance, supported by degrees in Computing, Charter Management, and Computer Studies from respected institutions.
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