Terri Eline

Terri Eline is the co-founder and head of marketing at Spark Data Lab, where they lead marketing, consumer insight, and branding efforts, empowering brands through data-driven storytelling. With extensive experience across various industries, including roles at PPL Electric Utilities and Crayola, they have developed a strong foundation in brand strategy, consumer psychology, and integrated marketing. Prior to Spark Data Lab, Terri held positions such as director of marketing communications at Lehigh University, where they focused on engaging alumni and prospective donors. Terri earned a BA in Communications from Ursinus College, which furthered their expertise in media studies.