Abed Daya is an experienced professional in media and marketing, currently serving as Business Director at Spark Foundry since July 2025. Previous roles include Marketing Consultant at Packman and Director of Planning & Innovation at Hearts & Science from November 2022 to July 2023. Notably, Abed led the media strategy for the Coca-Cola portfolio during tenure at UM MENAT and The Coca-Cola Company, overseeing campaigns that significantly raised product awareness and surpassed sales targets. Abed's career also includes leadership roles at Perfetto Trading Co. and various positions at UM Mena, specializing in media planning and strategy for notable clients such as L'Oréal. Abed holds a Bachelor of Science in Marketing from the Lebanese American University, earned in 2010.
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