Barry Ferguson is a seasoned strategist with over 25 years of experience in communications planning, currently serving as the Global Strategy Lead at Spark Foundry. They have held prominent roles at top media agencies, including Head of Strategy at Publicis Imagine EMEA and Group Strategy Director at Zenith, where they developed influential strategies for clients like Disney and Nestle. Passionate about training and development, Barry has effectively educated hundreds in strategic thinking and creativity, while also maintaining an active interest in fitness and strategy games like poker. Barry holds a Bachelor of Science in Psychology from Middlesex University.
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