Bryan Nagy has a diverse work experience in the field of marketing and communications. Bryan started their career at Plymouth Technology as a Sales and Marketing Intern, where they made sales calls, performed market research, and scrubbed customer databases. Bryan then worked as a Corporate Intern at Jawood, where they identified marketing opportunities and conducted competitive analysis.
After that, Nagy joined Hollister Co. as a Brand Representative, where they represented the brand for four years. Bryan then moved on to Sandvik Hard Materials as a Marketing Coordinator, where they supported global marketing efforts, developed marketing plans, and coordinated trade shows and events.
Nagy then transitioned to Doner as an Assistant Programmatic Analyst, where they planned, executed, and optimized programmatic campaigns. Bryan also conducted research on target audiences and analyzed website usage.
Bryan then joined VivaKi as a Programmatic Account Manager, where they managed programmatic and social campaigns, met media vendors, and handled a significant programmatic media spend for various clients. Bryan was later promoted to Senior Programmatic Account Manager, where they provided detailed analysis of campaign performance and launched head-to-head tests. Nagy eventually became the Manager of Programmatic Client Services at VivaKi, where they directly managed a team and trained new members on programmatic strategies and processes.
Nagy then joined AMNET - The Aegis Trading Desk as an Associate Director of Programmatic, where they supported a financial services client and created programmatic campaign recommendations.
Currently, Nagy is working at Spark Foundry, initially as an Associate Director of Precision Marketing, where they educated clients and agency teams on programmatic media and created standardized team processes. Bryan then progressed to the role of Director of Precision Marketing, where they communicated the team's value proposition and built digital marketing strategies. After that, they became Vice President of Precision Marketing and is currently serving as the Senior Vice President, overseeing precision marketing initiatives at the company.
Bryan Nagy has a Bachelor of Science degree in Marketing from Oakland University.
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