Matthew Marcus currently serves as the Director of Analytics at Spark Foundry, overseeing a team that delivers brand campaign reporting for a major financial institution and leading an Advanced Analytics Growth Taskforce. With extensive experience in analytics and political advertising, Marcus previously held roles at Ampersand where achievements included managing a sales team that generated over $46 million in political ads and training a team of Sales Coordinators. Before that, Marcus worked in legal roles at Law Resources and gained political campaign experience with Friends of Elizabeth Esty. Marcus holds a Master of Science in Business Analytics from the University of Virginia Darden School of Business and a Bachelor of Arts in Foreign Affairs with a focus on East Asian Studies from the University of Virginia.
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