Oliver Fifoot is an accomplished digital leader with extensive experience in strategy development, data application, and media solutions across various industries. Currently serving as Group Digital Director at Spark Foundry since July 2023, Oliver has previously held significant roles, including Chief Digital Officer at Hearts & Science and Head of Audience and Programmatic at Atomic 212º. Throughout a career spanning over two decades, Oliver has successfully led teams and initiatives in programmatic advertising, data integration, and digital partnerships at renowned organizations such as Dentsu Aegis Network, Ikon Communications, and AOL Advertising. Oliver’s academic background includes a Master’s degree in Microelectronics and Telecommunications and a Bachelor's degree in Electronic Engineering, both from the University of Liverpool.