Peter McGrath

Peter McGrath serves as the VP, Integrated Strategy Director at Spark Foundry since May 2018, leading the strategic development and implementation of media campaigns for Comcast Business, a major player in the telecom and solutions sector for small and midsize businesses. Prior to this role, Peter held various positions, including Senior Director and Partner at Wavemaker, where responsibilities included overseeing campaigns for Michelin North America and O'Reilly Auto Parts. Additional experience includes roles at MEC as Communications Manager for AT&T, MPG as Media Supervisor for Volvo Cars, and Optimedia US as Media Planner for BMW, where Peter contributed to the acclaimed "The Hire" campaign. Peter holds a Bachelor's Degree in Communications and Media from the University of Mount Saint Vincent.