Spark Foundry
Peter McGrath serves as the VP, Integrated Strategy Director at Spark Foundry since May 2018, leading the strategic development and implementation of media campaigns for Comcast Business, a major player in the telecom and solutions sector for small and midsize businesses. Prior to this role, Peter held various positions, including Senior Director and Partner at Wavemaker, where responsibilities included overseeing campaigns for Michelin North America and O'Reilly Auto Parts. Additional experience includes roles at MEC as Communications Manager for AT&T, MPG as Media Supervisor for Volvo Cars, and Optimedia US as Media Planner for BMW, where Peter contributed to the acclaimed "The Hire" campaign. Peter holds a Bachelor's Degree in Communications and Media from the University of Mount Saint Vincent.
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Spark Foundry
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Spark Foundry is a global media agency brand within Publicis Media, a key division of Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. Spark Foundry harnesses a startup spirit with a powerhouse soul by combining an entrepreneurial, innovative business approach with the resources, capabilities, and marketplace reach of Publicis Media, Ad Age’s 2023 “Agency Network of the Year.” The agency leverages best-in-class industry talent in over 50 countries across the world, including the USA, UK, MENA, Poland, Australia, and China. Spark Foundry has received numerous industry accolades, including Ad Age's 2022 "Media Agency of the Year,” Adweek's 2022 "U.S. Media Agency of the Year,” and a shortlist for Campaign US’s 2023 “Media Agency of the Year.”