Sofia Casale

Sofia Anzalone Casale is an experienced digital marketing professional specializing in paid social media strategies. Currently serving as the Associate Director of Paid Social at Spark Foundry for Comcast Xfinity, Sofia has previously held key roles, including Media Director at Performics and Director of Paid Social at Props, working with clients such as Belk, Inc. and MyPhoto. Sofia's career began at NJ Advance Media, where the role of Lead Paid Social Strategist focused on innovative marketing strategies for a leading news provider in New Jersey. Additional experience includes various positions in media relations and office management at Berkeley College and American Heating Company, respectively. Sofia holds a Bachelor’s Degree in Organizational Communication from Montclair State University.