SparkleHaze Innovations is a global AI, consulting, and digital transformation company leading the future of hospitality, tourism, and smart cities. With offices in Singapore, UAE, and Saudi Arabia, we design immersive, intelligent experiences that redefine how people live, travel, and connect with their environments.

Our flagship product, WooHoo® X-Series, is the world’s first Generative AI-powered in-room assistant, built to elevate guest experiences with voice-based concierge services, smart room automation, and monetization through in-room promotions. Already transforming hotels, senior living, and urban residences globally, WooHoo is setting a new standard in AI-driven environments.

We also offer: 
🔹 Xenia – AI-powered guest complaint resolution
🔹 SpendSphere – Guest spend analytics for personalized upselling
🔹 Smart City Platforms – Including Cognite and Digital Twin systems powering intelligent urban infrastructure and citizen services in collaboration with NEOM, Tonomus, and Elisium
🔹 Consulting Services – Strategic AI and data advisory for tourism boards, hotel groups, and Smart city planners creating the next generation of connected destinations

🏆 Recognized by the United Nations World Tourism Organization, Saudi Tourism Authority, Dubai Tourism, and Singapore Tourism Board, our solutions have impacted over 1M+ users, supported by  Intelak, Sheraa, and UNWTO.

If you're in the smart city, tourism, or hospitality space—we’d love to connect.
📩 Reach out at: info@sparklehaze.com

SparkleHaze

Adil Khalid

This department focuses on optimizing customer interactions and enhancing overall satisfaction across various touchpoints.

Customer Experience

This department focuses on developing and enhancing innovative products, particularly in the field of artificial intelligence.

SparkleHaze

Org chart

Teams

Customer Experience

Product Innovation

Offices

SparkleHaze

Org chart

Teams

Customer Experience

Product Innovation

Offices

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