Krista Witherow

Krista Witherow brings extensive experience in creative direction and advertising, currently serving as the Creative Director at Sparklight since December 1997. In this role, Krista oversees a range of services including targeted display advertising, SEO/SEM, social media management, and video production, contributing to the company's mission of delivering comprehensive digital marketing solutions across the United States. Prior to this, Krista worked at Cable ONE from 1990 to 1997 as a Photo Ad Channel Operator and Producer, where responsibilities included managing ad creation, scripting, layout, and billing. Krista holds a Bachelor of Arts in Mass Communication/Media Studies from Minnesota State University Moorhead, earned between 1985 and 1989.