Sarah Booth is a Senior Marketing Specialist at Sparklight, where responsibilities include developing B2C marketing campaigns across multiple brands, utilizing tools such as Hubspot and Power BI for reporting, and conducting A/B testing to optimize campaign performance. Previous experience includes roles as a Digital Marketing Specialist, Digital Marketing Intern at onsemi, and Graduate Consultant for Habitat for Humanity Indonesia and the World Petroleum Council, where Sarah contributed to digital fundraising strategies and health and safety recommendations. Sarah holds a Master of Global Management in Digital Transformation and a Bachelor of Global Management in Global Business from Thunderbird School of Global Management.
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