Sparkminds® is a consultancy-led market research agency.

Since 2009, we’ve helped ambitious brands uncover what truly matters to their
customers, and turn that knowledge into commercial success.

We specialise in blending statistically proven quant with deeply human qual to
give brands clarity and confidence in their decisions. From brand positioning and
creative development to segmentation, tracking, and campaign evaluation, our
research doesn’t just inform - it drives action.

What sets us apart is our way of working:
● Consultancy-first approach - we don’t just hand over data, we guide you
through it
● Senior ownership from brief to debrief - so nothing gets lost in translation
● Obsessive attention to detail - every recommendation is built on rigour
● Collaborative workshops - insight delivered in ways that empower
stakeholders and create momentum
● Concierge-level service - because great client relationships matter as
much as great research

At Sparkminds, we believe insight isn’t the outcome.
It’s the starting point for growth.
That’s why we’re trusted by some of the world’s brightest and most ambitious
brands - from HSBC and JD Sports to PepsiCo, Center Parcs and The National
Lottery.

Because research alone doesn’t change anything.
Research + action does.
And that’s how we help you own tomorrow.

Sparkminds®

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Sparkminds®

Org chart

Teams

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