Eric Samuelson

Eric Samuelson is currently the VP of Client Pricing & Procurement at Sparks, where they develop pricing and incentive programs and manage procurement protocols to ensure maximum value for clients. With a BA in Finance from California State University, Stanislaus, Eric has over 21 years of experience in the experiential marketing industry, including roles as Senior Director of Customer Delivery Support at Freeman Company and VP of Production Procurement at Jack Morton Worldwide. Notably, Eric was the chief architect of the industry's first proprietary project budgeting and sourcing system, FUSION, and has consistently worked to enhance collaboration between clients, agencies, and suppliers. Prior to their marketing career, Eric served as a Tech Sgt. in the USAF, focusing on avionics guidance and control.