SparkToro™ is a new software company from Moz founder, Rand Fishkin. Their mission is to make it easier to discover the websites, blogs, podcasts, social accounts, and publications that reach your audience.They created SparkToro to help people do better marketing. Specifically, they want to assist organizations of all kinds to quickly andaccurately identify where their audience spends time and pays attention, so marketing efforts can be better targeted and more effective. They think it sucks that so much of web marketing today is “buy ads on Facebook and Google.” That duopoly makes marketing less creative, less interesting, and less fruitful. It’s great for Google and Facebook’s bottom line, but that’s where the benefit ends.

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