Sparro is an independent digital-first agency of over 120 marketers, data scientists and creatives - including the Jack Nimble creative agency business.

We were founded by two brothers in Sydney in 2013 before joining Brainlabs in January 2024 — becoming part of a global network of over 1,000 marketers in a dozen countries.

Sparro manages over $250 million in annual advertising spend and generates billions of dollars in revenue for clients. Beyond paid media, we design and deploy strategies across SEO, social media, creative, affiliate partnerships, content production and data science.

Our current client list of over 80 brands includes Webjet, Destination NSW, Estée Lauder Companies, Temple & Webster, catch.com.au, Bing Lee, Petbarn, Under Armour, Camilla, MYOB, Global Retail Brands, NRMA, SIXT, Western Sydney University, McGrath Foundation, CMC Markets, Bond University, and Ralph Lauren.

In 2024, Sparro was named B&T’s Performance Agency of the Year and AdNews Digital Agency of the Year. We have been a certified Great Place to Work in 2023, 2024, and 2025; and we were named Australia’s #6 Best Place to Work (100-999 Employees) and one of Australia’s Top 50 Best Workplaces for Women in 2023.

Advertising

Creative Agency

Marketing

Sparro

The Haymarket office focuses on digital marketing, client management, and operational support for the APAC region.

Haymarket

Narek Avetisyan

Hannah Jones

Jessica Steele

CJ Price

Zoe Mullane

Kristine Marinkovic

Lucas Palmero

Michael Sparkes

Daniel Baker

Boyan Lalic

Toni Ferreira

This department focuses on managing and executing media strategies and initiatives.

Media Services

This department focuses on overseeing client relationships and ensuring client satisfaction through effective communication and service delivery.

Client Management

This department focuses on enhancing website visibility and traffic through effective SEO strategies and practices.

Search Engine Optimization

This department focuses on creating, executing, and analyzing strategies to promote products and services through digital channels.

Digital Marketing

This department oversees operational efficiency and strategic planning to drive organizational success.

Operations and Strategy

This department focuses on analyzing and interpreting data to drive decision-making and improve business outcomes.

Sparro

Org chart

Teams

Media Services

Client Management

Search Engine Optimization

Digital Marketing

Operations and Strategy

Data Analysis

Offices

Sparro

Org chart

Teams

Media Services

Client Management

Search Engine Optimization

Digital Marketing

Operations and Strategy

Data Analysis

Offices

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