Sparrowhawk Labs is a cannabis‑specific CRM and sales intelligence platform built for brands that sell across multiple states, channels, and distributor relationships. It exists for leaders who are tired of living in spreadsheets, text threads, and stitched‑together POS exports, and want one place that actually knows more about their retailers, orders, and sell‑through than any single person on the team.

The product unifies sales data from distributors, marketplaces, and retail partners into a single, territory‑aware view so brand and sales leaders can see what is working, where, and why, instead of guessing from partial reports. It focuses on practical workflows rather than vanity dashboards: surveying a territory, spotting real signals like pricing or promo conflicts, then helping teams fix issues and measure what changed.

Unlike generic CRMs that happen to tolerate cannabis, Sparrowhawk is designed around the realities of cannabis brands operating in fragmented, compliance‑heavy markets. It aims to cost less than the duct‑taped stack of tools it replaces, while giving ambitious brands the data “flight plan” they need to grow without adding more operational chaos.

Sparrowhawk Labs

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Sparrowhawk Labs

Org chart

Teams

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