James Choi

James CHOI currently serves as the Business Head and Executive Director of Baskin-Robbins at SPC Group since December 2021. Prior to this role, James CHOI was the President of Hasbro from January 2015 to November 2021 and held the position of Marketing Director at Disney from January 2011 to May 2014. Additionally, James CHOI worked as an Account Director at LG Electronics from 2006 to 2011 and as a Senior Account Director at Cheil Worldwide from 1997 to 2005. James CHOI earned a Bachelor's degree in Marketing and International Business from New York University between 1992 and 1996.