Matthew Blake

Matthew Blake is an experienced marketing professional with a strong background in managing multi-channel CRM campaigns and local marketing strategies for Specsavers since April 2017. As a Marketing Manager CRM, Matthew oversees planning and execution, while also having previously served as a Local & Regional Marketing Manager, where responsibilities included the development of marketing plans for approximately 150 stores and ensuring alignment with Group strategy. Earlier experience includes an Account Executive role at Nordic Creative, managing campaign jobs for clients in Finland and Denmark. Prior to Specsavers, Matthew held the position of Marketing Officer at LASCO Financial Services, focusing on content marketing, public relations, and event management. Matthew holds an MBA in General Management from the University of the West Indies and has recently completed a MiniMBA program.