Peter Wright

Wright has nearly three decades’ experience in marketing. He started out as a graduate trainee at Diageo in 1988, where he progressed through the marketing function taking responsibility for a range of alcohol brands including Gordon’s Gin, Malibu and Drambuie.

After 11 years with Diageo he moved to the retail sector, first as marketing director of Tesco for eight years, before switching to chocolate brand Thorntons in 2007.

Wright joined Ikea as UK country marketing director in 2011 and, after rising through the ranks, was promoted to CMO in October 2018. Wright was thought to be the first British person to lead Ikea’s UK marketing team.

Wright was also behind the retailer’s ‘Wonderful Everyday’ campaign and a push for the company to become less secretive with the introduction of better storytelling.