Urmi B.

Urmi B. is currently the Head of CRM & Ecommerce for Canada at Specsavers, where they leverage their strategic thinking and analytical skills. Previously, they were the Senior Manager of CRM and Digital Strategies at Save-On-Foods and held various roles at Overwaitea Food Group, culminating in the position of Manager, Customer Loyalty Analytics. Urmi’s expertise is further underscored by their tenure as Manager of Enterprise Business Intelligence at BC Lotto Corporation, where they mentored analysts and enhanced the department's analytic capabilities.