JB

Joe B.

Director of Product Marketing at Spectrotel

Joe B. has extensive work experience in various marketing and sales positions. Joe started their career at Brownie Brittle, LLC in 2014 as a Brand Ambassador and Sales Representative, where they built relationships with retail accounts and executed marketing programs. In 2015, they worked as an Account Manager and Online Marketing Strategist at SVM E-Marketing Solutions, implementing digital marketing strategies and analyzing data metrics. Joe then joined BODYARMOR Sports Nutrition as a Brand Ambassador and Sales Representative, managing field marketing events and increasing off-shelf availability. Later, Joe joined Automatic Data Processing Insurance Agency, Inc. in 2016 as a Marketing and Sales Operations Analyst, responsible for developing marketing programs and analyzing campaign effectiveness. Joe was promoted to Marketing and Sales Operations Manager, where they focused on developing B2B demand generation and sales campaigns. In 2019, Joe joined ADP as a Sr. Demand Marketing and Sales Campaign Manager, managing complex marketing programs and generating inbound sales leads. Their most recent role was as the Director of Marketing, Enterprise Programs at ADP, where they collaborated with cross-functional teams to convert business goals into marketing campaigns. Currently, Joe is the Director of Product Marketing at Spectrotel, a next-generation aggregator, where they design customized solutions for business needs.

Joe B. has a Bachelor's Degree in Business Administration with a concentration in Marketing from Montclair State University. In addition to their degree, they have obtained several certifications. In January 2020, Joe earned various Marketing and Demand Gen Certificates from MarketingProfs. Joe also completed the Sales Enablement Certified course from HubSpot Academy in December 2022, followed by the Inbound Certified course in September 2022. In September 2014, Joe obtained the CITI Certification, although the institution that awarded this certification is not specified.

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Timeline

  • Director of Product Marketing

    June, 2023 - present