Spectrum is an agentic commerce platform for DTC brands on Shopify.

Most stores are full of tools and starved of an operator. A dozen apps each collect data, show a dashboard, and wait for a human to act on it. The founder becomes the integration layer, and the real growth work, the experiments, the merchandising, the optimization, never gets done.

Spectrum changes that. It runs inside the Shopify store you already have, rebuilds the apps that aren't earning their keep, and puts an AI team to work on your growth across conversion, creative, merchandising, analytics, and operations. Every app and feature is included. You pay only for the intelligence doing the work.

The model is simple. Consolidate your stack onto one system that sees everything. Automate the work no lean team has time for. Compound, because it all runs on one layer that remembers what worked and gets sharper every week.

Whatever already works for you stays. Spectrum adopts one part of your store at a time, A/B tested against your live store, so you expand on proven results, not promises.

Software is commoditized. Intelligence is the product. That is the bet we are built on.

Built by the team behind Tectonic.

Spectrum

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Spectrum

Org chart

Teams

Offices

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