Syd Pell

Syd Pell is a seasoned marketing professional with extensive experience in brand management and strategic planning across various industries. Currently serving as Director of Marketing at Spectrum Brands since February 2015, Syd leads the marketing efforts for a portfolio of leading lock and hardware brands in Canada. Previous roles include Category Marketing Manager at The Scotts Miracle-Gro Company, where record growth was achieved for the Canadian Plant Food and Soil portfolio, and Sr. Brand Manager positions at Spin Master Ltd. and Renee's Gourmet, focusing on product innovation and consumer engagement. Earlier experience includes Marketing Director at Linsey Foods Ltd., Category Manager at Black & Decker HHI, and Product Manager at Sharp Electronics. Syd Pell holds an MBA in Marketing from the Ivey Business School at Western University and a Bachelor of Commerce from Concordia University.