Paul Ramirez has a diverse work experience that includes roles in marketing, consulting, accounting, and business development. Paul has worked as the Head of Conversion at Spectrum Communications & Consulting, Inc., where they led the Conversion Team in implementing Conversion Rate Optimization strategies. Paul also served as a Marketing Growth Consultant at the same company, managing a portfolio of clients and formulating marketing campaigns across various online channels.
Prior to that, Paul worked as a Freelance Marketing Consultant at Upwork, where they handled film marketing campaigns, assisted a building software firm with transcription and blogging, and developed social media plans for a medical practice.
Paul also has experience as an Accounting Intern at International Business & Accounting Services, where they improved credit and debit records and prepared balance sheet reconciliations. In addition, Paul worked as a Resident Advisor at the University of Illinois at Urbana-Champaign, providing advising and managing a budget for educational and community-building programs.
Lastly, Paul served as a Business Development Executive at Momentum Art Tech, where they managed inventory, organized store displays, and assisted customers in selecting paint products.
Paul Ramirez completed their Bachelor of Science (B.S.) degree in Business, Management, Marketing, and Related Support Services at the University of Illinois Urbana-Champaign from 2013 to 2017. Prior to that, they obtained their High School Diploma with High Honors from Proviso West High School from 2011 to 2013. In terms of additional certifications, Paul obtained various certifications including CXL Certified Optimizer from CXL in 2018-2019. Paul also received certifications in Competitive Selling from Google in March 2018, Social Marketing from Hootsuite in July 2017, and Content Marketing, Email Marketing, Inbound Certified, Inbound Sales from HubSpot Academy in March 2018. Additionally, Paul obtained certifications in Google Analytics, Adwords Advanced Display, Adwords Mobile, Adwords Video, Digital Sales, Adwords Advanced Search, and Adwords Fundamentals from Google in January and March 2018. Finally, Paul pursued Computer Science studies at Codecademy starting in 2015.
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