Speedibake
Ash Atkinson currently serves as the Head of Sales - Retail at Speedibake, having progressed through various roles including Business Units Controller and Senior National Account Manager. Prior experience includes Senior National Account Manager at Park Cake Bakeries and a series of National Account Manager roles at Symington's Limited and Marston's PLC, focusing on the Grocery and Convenience sectors. Ash also held key account management positions at Spectrum Brands, Inc. and Henkel, where responsibilities involved driving profitability through account management in B2B and retail channels. Educational background includes a Bachelor's degree in Information & Communications Technology from The Manchester Metropolitan University.
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Speedibake
Speedibake first opened in 1984, with bakery sites located at Northampton and Wakefield. It is now a single site operation in Bradford where our passion lies in crafting delicious baked goods. All finished products are distributed frozen to our various sectors including retail, foodservice, wholesalers, contract catering, and export. Since we opened the bakery doors, we've specialised in manufacturing muffins, fruit pies, plain baguettes, garlic baguettes, garlic slices and an artisan sourdough pizza base. We also provide tailored bakery solutions for our delighted customers. Situated proudly in Yorkshire, our factory sprawls across 17,500 thousand square feet, where we pour our hearts, passion and extensive bakery knowledge into every product. With a keen eye on market trends, we've heavily invested in our product team and state of the art machinery, to guarantee that our offerings stay modern, on trend, appealing, and always delicious. We are proud of our dedicated 350 bakery staff, many boasting over 15 years service with us, they are the backbone of our bakery success and represent 25 different nationalities. We take pride in our remarkable diversity. We’re proud to be a part of Associated British Foods (ABF), a diversified internal food, ingredients and retail group with a revenuer of £20.1bn and operating in 56 countries across Europe, southern Africa, the Americas, Asia and Australia.