Speero is an experimentation agency. 

Speero focuses on helping product and marketing teams make better, faster decisions using A/B testing and more broadly experimentation programs.

We are for mid-sized and enterprise organizations looking to build and scale CRO and experimentation. 

Speero, formerly CXL agency, was founded in 2011 by Peep Laja the #1 most influential conversion rate optimization expert in the world. 

Generally we serve lead-gen and ecommerce, with clients such as ADP.com, Mongodb, Codecademy, Serta-Simmons, Native Deodroant, Miro.com, and others.

Speero has offices in London UK, Tallinn Estonia, and Austin, Texas USA. (but we're more and more fully remote!)


Business Development

Enterprise Software

Marketing

Speero

Speero's headquarters in Austin, United States

Ben Labay

Kristin Kelly Ravesloot

Jonny Longden

Annika Thompson

Silver Ringvee

Kristin Ravesloot

The Experimentation Team at Speero is responsible for designing, implementing, and analyzing A/B tests and broader experimentation programs to optimize conversion rates and customer experiences for mid-sized and enterprise clients. The team collaborates closely with product and marketing departments to develop data-driven strategies, utilizing a mix of statistical analysis and user insights to drive impactful business decisions. They support clients like ADP.com, Mongodb, and Codecademy to build and scale effective CRO and experimentation frameworks, ultimately enhancing performance and growth.

Experimentation Team

The Development Team at Speero is responsible for designing, building, and maintaining the technology infrastructure that supports our experimentation and A/B testing services. This includes developing robust and scalable front-end and back-end applications, optimizing performance, and ensuring the security and reliability of our systems. The team collaborates closely with our product and marketing teams to implement innovative solutions that help our clients make data-driven decisions and improve their conversion rates.

Development Team

The Analyst Team at Speero is responsible for designing, implementing, and analyzing A/B tests and other experimentation programs to help mid-sized and enterprise organizations optimize their conversion rates. This team works closely with product and marketing teams to provide actionable insights and data-driven recommendations, thereby enabling clients to make informed decisions quickly. They leverage a deep understanding of analytics and data science to support lead-gen and e-commerce clients, ensuring continuous improvement and growth in their digital performance.

Analyst Team

The Leadership Team at Speero is responsible for setting the strategic direction and ensuring operational excellence across the company's global operations. Comprised of the CEO, COO, Agency Managing Director Americas, and CTO, this team focuses on guiding the company's growth, fostering innovation in experimentation programs, and maintaining high standards of client satisfaction. They play a crucial role in driving Speero's mission to help product and marketing teams make better, faster decisions through A/B testing and broader experimentation initiatives.

Leadership Team

The Human Resources and Finance team at Speero manages critical administrative and financial functions. The HR Manager oversees talent acquisition, employee relations, and organizational development to ensure a productive and positive work environment. The Finance Manager handles budgeting, financial planning, and analysis to support the company's strategic goals, while the Accountant manages daily bookkeeping, payroll, and financial compliance. Together, they support Speero's mission of helping mid-sized and enterprise organizations excel in conversion rate optimization and experimentation programs.

Human Resources and Finance

The Operations Team at Speero ensures the seamless execution of client experimentation programs by coordinating between various internal departments and managing logistical aspects across our global offices in London, Tallinn, and Austin. This team is pivotal in maintaining project timelines, optimizing workflows, and supporting both the EU and US teams to deliver high-quality, data-driven insights for our lead-gen and ecommerce clients.

Speero

Org chart

Teams

Experimentation Team

Development Team

Analyst Team

Leadership Team

Human Resources and Finance

Operations Team

Offices

Speero

Org chart

Teams

Experimentation Team

Development Team

Analyst Team

Leadership Team

Human Resources and Finance

Operations Team

Offices

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