Sheena Smith

Sheena Smith currently serves as the Senior Vice President at RiseNow, leading growth initiatives across various business units. Previously, Sheena held the position of Chief Strategy Officer at Spend Matters, overseeing revenue functions and strategic account management. Additional roles at Spend Matters include Managing Director of Azul Digital, VP Client Services, and Director of Client Engagement, where Sheena significantly enhanced client relationships and business development efforts. Earlier experiences include freelance proofreading and project editing, contributing to various marketing and editorial tasks. Academically, Sheena holds a Bachelor’s degree in English Literature and Political Science from the University of Washington, and a Master’s degree in English Literature from DePaul University, along with a WSET Level 1 certification.