Adam Wallace is the Founder & CEO of Spherical, a digital agency that specializes in luxury and lifestyle hotel marketing through design, content, social media, and search. From 2007 to 2011, Adam served as the Director of Digital Marketing at the Roger Smith Hotel, where they established the property as a leader in social media marketing. Adam has been featured as a speaker at numerous conferences across North America and Europe, earning recognition as an innovator in online marketing within the travel and tourism sectors. Adam is currently pursuing a degree in Marketing at New York University.