The big secret in tea.
(this starts off gloomy but gets better).

Tea is too cheap. 
It used to cost more than gold. Now it's cheaper than a penny sweet. 
Mad.

Hard work goes into tea. But the rewards for doing each job are not equal. 
Most of the money is made in the UK. Too little is made where the tea is grown. 
And smallholder tea farmers mostly live in poverty.

Traditionally, bulk tea is bought from different countries and blended all together.
It can be bought in a mixture of ways...
Factory, auction, brokers, traders. Sometimes, a mix.

This makes things complex. 
And difficult to know what the smallholder who grew the tea has been paid.

That's the bad bit done.

So we thought "let's start again".

> Find a great tasting tea that hits the spot.
> Buy the tea direct.
> Talk to farmers, understand what they need.
> Pay the farmers more.

Be open about payments to farmers.

For you, a better cuppa. For the farmer, a better price.

SPILL tea

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