Michelle Prowse currently serves as Vice President of Global Creative Strategy and Head of Insights and Consumer Trends at Spin Master, a position held since July 2020. Prior to this role, Michelle was the Vice President of Strategic Planning at BuzzFeed from June 2017 to July 2020, where efforts focused on building the Planning Department and transforming audience engagement strategies. Between 2008 and May 2017, Michelle held the position of VP Strategic Planning at The Hive, contributing to its expansion from an experiential agency to a leading independent agency in Canada by implementing successful planning processes and collaborating on core agency philosophies. Michelle Prowse holds a Bachelor's Degree from Western University.
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