Spineology
Adam Roach possesses extensive experience in marketing and product management within the medical device industry. As Associate Director of Marketing at Spineology Inc. from June 2015 to June 2023, Adam led marketing and medical education teams, overseeing all marketing functions and sales initiatives. Prior roles included Group Product Manager, where Adam managed a significant revenue-generating product line, and Senior Product Manager, focusing on various product lines. Previously at Zimmer Spine from May 2003 to June 2015, Adam served as Senior Brand Manager for a $30M minimally invasive surgery portfolio, contributing to strategy development and product launches. Adam's career began with brand management roles that involved global marketing initiatives and market penetration strategies. Adam holds a Bachelor’s degree in Business Administration and Management from the University of Wisconsin-Stout.
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